About Us

How It All Began

Sometimes, the most beautiful things start small —  in a warm bedroom where a grandmother taught her granddaughter how to crochet. That’s where the story of DN Gifts For Life began. What started as simple handcrafting gradually grew into something much greater: a mission to bring happiness and inspiration through creative giving.

Founder Dede Nettles turned her lifelong love of making things into a way to touch others’ lives. From crafting blankets and handmade décor to baking cupcakes and decorating vases, every chapter of her journey led to one truth: giving is an expression of love.

A Business Born from Faith and Resilience

When the world slowed down in 2020, the idea reignited. With her family’s encouragement and deep faith, Dede brought her creativity to a new space. The garage-to-studio transformation turned into a storefront filled with color, warmth, and purpose. What began out of necessity became a permanent passion, a reminder that even during uncertain times, creativity and community can bloom.

“Every gift we craft is made with love, prayer, purpose, and sharing a piece of joy.”

Our Mission

To create gifts that do more than decorate — gifts that inspire, comfort, and celebrate life itself. To empower others to embrace the joy of giving and remind them that small acts of kindness can change someone’s day.

Our Vision

A community inspired by creativity and compassion, where people celebrate both giving and gratitude. DN Gifts For Life aims to be a local beacon of imagination, faith, and heartfelt service, a place where gifts are personal and stories come to life.

Values We Live By

Faith

Trusting God’s purpose in every season.

Love

Making every gift an act of kindness.

Creativity

Transforming everyday items into unique expressions of care.

Integrity

Doing business with honesty and respect

Community

Giving back to support others and lift spirits.

Behind Every Ribbon

Each basket is assembled not just with materials but with intention. Every choice, from wrapping styles to color palettes, represents joy, gratitude, and a piece of the giver’s heart. Customers often tell us they come in looking for a gift but leave with an experience. That’s exactly what we strive for.

Our Growth

What started in Antioch has blossomed into a vibrant storefront in Concord, serving families, professionals, and community members across the Bay Area. The transition wasn’t just about expansion, it was about faith making room for more blessings.

As Dede often says, “When doors close, God opens new ones, sometimes storefront doors.”

Why We’re Different

 

DN Gifts For Life isn’t a chain store. It’s a passion project turned local favorite, a family-run business that thrives on connection and creativity. Customers don’t just shop here; they become part of our story.

From the soft glow of our seasonal displays to the laughter shared while choosing gifts, every visit is meant to inspire joy. We specialize in making ordinary gifts extraordinary through personal touches and thoughtful details.

Inspiring Others

Through community outreach and social media, Dede also encourages others, especially women artisans and crafters, to embrace their creativity. Her message is simple: you can turn your passion into purpose.

“If you put your heart into your creation, it becomes something someone will treasure forever.”